Matt Cuts says that “WordPress takes care of 80-90% of (the mechanics of) Search Engine Optimization (SEO)” in the 12th slide of this presentation.

I want to argue a little bit: 100 % of websites, that I read and check usualy are based on WordPress platform. So, the question remains the same: what are the real rules to make site visible in the internet?

WordPress – as you know well – is a CMS created mostly for constantly updated content. Frequency, variety, diversity of tags and content are the anchors of the success of SEO.

The motto of Google’s conception could be “Lets make people working horses”. Join the space of the most frequently updated content and you’ll be the winner. Lets work if you think that it is possible to say something everyday and to stay interesting. I do not think so.