The first thing you do when you are in social marketing business – you seek to be updated with a fresh information each day. So, you read a lot of blogs related with your working field. The blogs which are written by the stars and professionals  in IT, PR, SEO and social marketing industry.

So, first of all I want to present my conclusion of what I get in these popular and  the most popular blogs: and what I think about them: complete fake (noise) of information and waste of time. It is time to prove it. Lets talk a little bit about latest posts of well known blogs.

1. To be fair and honest 100 % I can tell, that my Cometos blog is completely worthless till the post of 20th of September, 2009. It was made just to keep it alive, embeding kind of funny stuff and “hot” IT facts, recalling more illusion of a importance than a really significant event.  But one day I somehow got up from  this strange dream and have tried to look at things differently. The thing I discovered was: THERE ARE NO REALLY IMPORTANT NEWS IN BLOGS.

2. Lets start. I wasted the first 15 minutes of my beautiful morning for Dan Zarella’s latest post called “Designing for Contagiousness”. The author counts 7 points how to make your site or blog viral. That was done 100 millions times in other 100 million blogs already. According to Dan the main things are: urgency, social proof, authority… Haven’t you heard already these things somewhere? The most interesting point is novelty, described as “People don’t spread content they’ve seen or heard a million times before.” Is Dan doing himself to prove this rule? Or he just didn’t get deeper in, writing it and freely passed it?

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