Kelly Nelson, director of marketing at the Four Seasons Hotel in Palo Alto, CA, explains advantages of social media in hotel business:

Jonas

When I meet new people or my old friends, I always try to ask their opinion about social media. There are a few conclusions from my conversations:

1. Most of the people I meet have their own accounts in different social networks.

2. Most of them think, that social media is a kind of narcissism.

3. Many friends finished using social websites after they got married.

4. Nearly all people agree, that social networking has advantages, but they prefer to talk more about disadvantages.

Paulius

Even Google started to use viral social media “crazyness”. Google tried to create a short video for its new project “Google Latitude”:

Good presentation to watch for those who whant to improve their knowledge in social media and for those who still do not imagine how it works:

Amazing presentation. Many answers, many questions. Smart and uncompromising.

Jonas

Basic Definitions of Social Media. Watch and then don’t forget to imagine, that these kids in the video may be your kids: so smart, so clever, so intelligent:

Our earlier posts were dedicated to mostly prominent online social services: Twitter, Facebook and so on. But when it comes to online business, it’s hard to create right social media strategy because online market is overfilled with profiles and businesses. Though it’s clear that you must SHARE info, you don’t know where to share and what to share.

 Here are suggestions for a fresh online businessman:

- Make a list of favorite RSS feeds and read them every day; make notes and revise them later;

- Comment online blogs and get some worker-type person reputation;

- Don’t forget completely fill Linkedin and Facebook profiles. They show your social and job skills and create strong identity.

- Follow and test new social software and write useful review about what succeeded and what didn’t.

Have successfully online relations !

Blogging, tweeting and other ways of personal service branding theoretically let any person in the world to become a widely known web evangelist, celebrity or a simply blogger. Finally they are respected in a big business world.

As Mark Penn wrote in Wall Street , Blogger is very important profession in US. And there are 452 000 of bloggers using blogging as their primary source of income.

Twitter has got Oprah’s syndrome: twit pics, twit jobs, twit gas, twit anything and anyone… Some discuss will this last for a long time ?

And here Mark explains the reason of this happening now:

From web 1, web of information we finally moved to web 2 – web of relations. So it’s finally clear why we are here. And it’s clear why such service as FriendFeed will be important in future despite of it’s lack of functionality.

Even if we foretell the golden age of social media business let’s not forget about a concurrence. There are old big brands and companies which place in market you must respect and it’s going to be hard job to overcome them. But everything is possible with the bright idea and continuous work.

Jonas