Internet businessmen are bored by sales through standard PPC services. They start searching for new devices or even for a new type of ad content efficiently delivered to user.

I saw several future possibilities after analyzing emarketer’s article:

1. New type of ads may  be short and contextual in SMS, MMS ad form. I imagine they could look like shorten links (bit.ly etc.) at the footer of a message. Network service provider could offer discount for users using these links.

2. Mobile radio – very interesting and fresh solution. Podcasts on demand and ubiquitous file sharing are services which can be more adapted to share ads.

3. New gadgets support. When a new network device has no ad support the first adds it the first wins. E.g. iPhone.

Jonas

As wrote emarketer.com podcast isn’t the way to the Internet riches. Zenithoptimedia http://www.zenithoptimedia.com wrote that this year US online users will spend 28 million dollars for podcast advertising. Emarketer also announced that this year only 11.9 % of US Internet users will download or stream at least one podcast in a months

Emarketer’s senior analyst says that the reason is that podcast is more for sites who have premium content, but less to everyday citizens with medium auditorium.

You can read full article here.

Jonas