The first thing you do when you are in social marketing business – you seek to be updated with a fresh information each day. So, you read a lot of blogs related with your working field. The blogs which are written by the stars and professionals  in IT, PR, SEO and social marketing industry.

So, first of all I want to present my conclusion of what I get in these popular and  the most popular blogs: and what I think about them: complete fake (noise) of information and waste of time. It is time to prove it. Lets talk a little bit about latest posts of well known blogs.

1. To be fair and honest 100 % I can tell, that my Cometos blog is completely worthless till the post of 20th of September, 2009. It was made just to keep it alive, embeding kind of funny stuff and “hot” IT facts, recalling more illusion of a importance than a really significant event.  But one day I somehow got up from  this strange dream and have tried to look at things differently. The thing I discovered was: THERE ARE NO REALLY IMPORTANT NEWS IN BLOGS.

2. Lets start. I wasted the first 15 minutes of my beautiful morning for Dan Zarella’s latest post called “Designing for Contagiousness”. The author counts 7 points how to make your site or blog viral. That was done 100 millions times in other 100 million blogs already. According to Dan the main things are: urgency, social proof, authority… Haven’t you heard already these things somewhere? The most interesting point is novelty, described as “People don’t spread content they’ve seen or heard a million times before.” Is Dan doing himself to prove this rule? Or he just didn’t get deeper in, writing it and freely passed it?

3. The next 15 minutes of wasted time: Jacob Morgan’s post “Social Media for Recruiting”. The same story again. I mean, many “important” boiling points about recruitment process using social media: you may know practically everything about the candidates: “their key areas of expertise, where they currently work, where they have worked previously, where they are located, what they are looking for in a new job, and that’s just the beginning”. Isn’t it clear and so simple by default? People open their personalities and they are narcissists on the social networks, so you may find anything about them without a trouble. Couldn’t that be said in one simple sentence without making a fake post dividing information in unnecessary and complicated structure?

4. Lets move farward. Brian Solis’s post “Group Mentality: Twitter to Debut Lists”. I can not understand at all these types of posts. There you can find only a short announce, that Twitter is working on PeopleBrowsr and a link to Twitter’s blog. There you may find no analysis, no subjective opinion, nothing.

5. Patrick O’Keefe wastes your time writing that he will not be possibly writing, because he goes to the IZEAFest. Read his incredible post called I’m at IZEAFest in Orlando, Florida!.

6. One more. Sure, we can talk about the time waster number one. It is, of course, Mashable. Many posts come every day in this website and maybe just 1 % of them are really useful and interesting. THE MORE CONTENT WE GOT, THE LESS IMPORTANT IT BECOMES. It is a fundamental conclusion about the internet content talking about web information, blogs or even news services.

7. So, I spend half a day trying to get some really important news. But my head was not informed by any serious events or facts. Even worse: I spend my time without a sense. And this happens day by day. Why to talk and to write something, when you do not have what to say? Isn’t it better to stay in silence?