I have already described my opinion about constantly updated content and its impact for the search engines. Lets move a step forward. I mean, Google moves even forward with this idea. Take a look at the simple picture below, which you have already seen probably thousands of times:

Everything’s all right? Sure, I didn’t make any changes with Photoshop except cropping it. There are categories for sorting of blogs’ stories in it, offered by Google. When you search for the blog post you see it on the left side of the window. Google created a habit which didn’t rise any doubts in our brains. What is more important personally for me: a really fresh content (the best if written 10 seconds ago)  or a content that is created by smart and clever people, who have an outstanding knowledge of the thing, exceptional analytical capabilities, proximate sources of verfication about what they are saying and so on? I would choose the latter arguments.

What is a fresh content by default? It is an accidental, poetical, unjustified, meaningless, ephemeral kind of information. Does it have any sense?

But, as you see in the picture, Google pays much attention to it. The worst thing if you post something “anytime”. The less worse is if you updated your website once in a month. A little bit better if you write every week. It’s completely normal to create a post each day. It quite a good result to make something fresh every 12 hours. And the best what you can do, is sitting by your PC all day and updating website hour by hour. Or to say in simple words: the heavenly thing is to write as often as you can.

For me it is not important at all if the post was written an hour ago or a week ago. It has to be inspirational, revealing and inproving my intelligence. Everthing else does not matter.

Google goes in reverse way. People have to write anything and as often as they can. There is no place for other categories in Google’s quick or advanced search of blogs.