Internet businessmen are bored by sales through standard PPC services. They start searching for new devices or even for a new type of ad content efficiently delivered to user.

I saw several future possibilities after analyzing emarketer’s article:

1. New type of ads may  be short and contextual in SMS, MMS ad form. I imagine they could look like shorten links (bit.ly etc.) at the footer of a message. Network service provider could offer discount for users using these links.

2. Mobile radio – very interesting and fresh solution. Podcasts on demand and ubiquitous file sharing are services which can be more adapted to share ads.

3. New gadgets support. When a new network device has no ad support the first adds it the first wins. E.g. iPhone.

Jonas