As wrote emarketer.com podcast isn’t the way to the Internet riches. Zenithoptimedia http://www.zenithoptimedia.com wrote that this year US online users will spend 28 million dollars for podcast advertising. Emarketer also announced that this year only 11.9 % of US Internet users will download or stream at least one podcast in a months

Emarketer’s senior analyst says that the reason is that podcast is more for sites who have premium content, but less to everyday citizens with medium auditorium.

You can read full article here.

Jonas

Tags: efficient business, Podcasting

This entry was posted on Wednesday, May 13th, 2009 at 11:46 am and is filed under Podcasting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.