Is it possible to write a modern book about quickly evolving web ? I say – no. Books now are more about archiving, saving information facts than about spreading new ideas. So, can you write a brand new web 2.0 strategy guide ? Some can.

But won’t it be outdated at the end of this year ?

Jonas

Internet businessmen are bored by sales through standard PPC services. They start searching for new devices or even for a new type of ad content efficiently delivered to user.

I saw several future possibilities after analyzing emarketer’s article:

1. New type of ads may  be short and contextual in SMS, MMS ad form. I imagine they could look like shorten links (bit.ly etc.) at the footer of a message. Network service provider could offer discount for users using these links.

2. Mobile radio – very interesting and fresh solution. Podcasts on demand and ubiquitous file sharing are services which can be more adapted to share ads.

3. New gadgets support. When a new network device has no ad support the first adds it the first wins. E.g. iPhone.

Jonas

Two guys made me smile in one Youtube video. Two men acting MSN and Google characters were rapping in a search engine rap battle. I invite you to watch it :

Jonas

What do you think about targeted advertising?

Today I think I hate it.

Look what I found on Mashable. I really like Russian culture, Russian people. I even speak mostly freely Russian. But I do not want to see such kind of ad as you may see in picture below. It happened in Lithuania, 6.10 pm, May 7th, 2009. I wanted to read fresh news of Mashable.

1. I like Russia and Russian people by all means.

2. I do not want to be identified on internet as Russian or as as internet human who might be interested in Russian ads.

3. I do know nothing about my IQ. I am studying a lot of things every day. So, I am not keen in solving such quizes.

4. OK, I forgot to block ads in my browser. But I do not want to block them. I like ads.

5. I was ready to read fresh intelligent information. I got entertaining advertisement.

6. I want just another kind of browsing and searching.