I have already described my opinion about constantly updated content and its impact for the search engines. Lets move a step forward. I mean, Google moves even forward with this idea. Take a look at the simple picture below, which you have already seen probably thousands of times:

Everything’s all right? Sure, I didn’t make any changes with Photoshop except cropping it. There are categories for sorting of blogs’ stories in it, offered by Google. When you search for the blog post you see it on the left side of the window. Google created a habit which didn’t rise any doubts in our brains. What is more important personally for me: a really fresh content (the best if written 10 seconds ago)  or a content that is created by smart and clever people, who have an outstanding knowledge of the thing, exceptional analytical capabilities, proximate sources of verfication about what they are saying and so on? I would choose the latter arguments.

What is a fresh content by default? It is an accidental, poetical, unjustified, meaningless, ephemeral kind of information. Does it have any sense?

But, as you see in the picture, Google pays much attention to it. The worst thing if you post something “anytime”. The less worse is if you updated your website once in a month. A little bit better if you write every week. It’s completely normal to create a post each day. It quite a good result to make something fresh every 12 hours. And the best what you can do, is sitting by your PC all day and updating website hour by hour. Or to say in simple words: the heavenly thing is to write as often as you can.

For me it is not important at all if the post was written an hour ago or a week ago. It has to be inspirational, revealing and inproving my intelligence. Everthing else does not matter.

Google goes in reverse way. People have to write anything and as often as they can. There is no place for other categories in Google’s quick or advanced search of blogs.

Matt Cuts says that “WordPress takes care of 80-90% of (the mechanics of) Search Engine Optimization (SEO)” in the 12th slide of this presentation.

I want to argue a little bit: 100 % of websites, that I read and check usualy are based on WordPress platform. So, the question remains the same: what are the real rules to make site visible in the internet?

WordPress – as you know well – is a CMS created mostly for constantly updated content. Frequency, variety, diversity of tags and content are the anchors of the success of SEO.

The motto of Google’s conception could be “Lets make people working horses”. Join the space of the most frequently updated content and you’ll be the winner. Lets work if you think that it is possible to say something everyday and to stay interesting. I do not think so.

The first thing you do when you are in social marketing business – you seek to be updated with a fresh information each day. So, you read a lot of blogs related with your working field. The blogs which are written by the stars and professionals  in IT, PR, SEO and social marketing industry.

So, first of all I want to present my conclusion of what I get in these popular and  the most popular blogs: and what I think about them: complete fake (noise) of information and waste of time. It is time to prove it. Lets talk a little bit about latest posts of well known blogs.

1. To be fair and honest 100 % I can tell, that my Cometos blog is completely worthless till the post of 20th of September, 2009. It was made just to keep it alive, embeding kind of funny stuff and “hot” IT facts, recalling more illusion of a importance than a really significant event.  But one day I somehow got up from  this strange dream and have tried to look at things differently. The thing I discovered was: THERE ARE NO REALLY IMPORTANT NEWS IN BLOGS.

2. Lets start. I wasted the first 15 minutes of my beautiful morning for Dan Zarella’s latest post called “Designing for Contagiousness”. The author counts 7 points how to make your site or blog viral. That was done 100 millions times in other 100 million blogs already. According to Dan the main things are: urgency, social proof, authority… Haven’t you heard already these things somewhere? The most interesting point is novelty, described as “People don’t spread content they’ve seen or heard a million times before.” Is Dan doing himself to prove this rule? Or he just didn’t get deeper in, writing it and freely passed it?

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What is blog? Here are different descriptions below. After watching this presentation – no doubt – you’ll start your own blog (if you haven’t one yet).

Paulius

USA Navy asked 16 bloggers  to spend a day on the USS Nimitz (the name of a navy ship). Commander Charlie Brown talks about the goals of this idea:

Jonas

We had the same situation in Lithuania from 1866 to 1904 as it is in Iran nowadays. So called “knygnešiai” secretly brought to people books and papers written in forbidden lithuanian language. Now iranian people use blogs to express their free will and free thoughts. They have a spiritual support here in Lithuania.

Paulius

IRAN: A Nation Of Bloggers from ayrakus on Vimeo.